Audience Research

The audience research was extremely useful in helping us decide which genre to use for the opening clip of the film. The interviewee's were our own age, and allowed us to get an in depth, accurate representation of exactly what was popular for our target audience. They told us of how the horror/supernatural genre was the most enjoyed by their particular age group, which was reinforced by the viewing figures looked up. From here, we decided to delve deeper within and look at sub-genres. We discovered that the supernatural was more attractive to audiences than gory films, so chose to head more in this direction with our script. Our choice of the supernatural horror genre was because both our primary and secondary research defined this as the most popular form of film.